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  • FUEL & ENERGY COMPANIES IN THE NEW REALITY: HOW TO BE AS EFFECTIVE AS POSSIBLE IN PR AND DIGITAL COMMUNICATIONS? *
FUEL & ENERGY COMPANIES IN THE NEW REALITY: HOW TO BE AS EFFECTIVE AS POSSIBLE IN PR AND DIGITAL COMMUNICATIONS? *
CONFERENCE
14:00–17:00 April 25 2024
CONFERENCE HALL F1, PAVILION F
Organizers:
ExpoForum International, North-West Representative Office of Russian Communication Agencies Association, Grand Media Service Communication Agency
Speakers:
Andrey Volkov
CEO, Grand Media Service Agency, Head of North-West Representative Office of Russian Communication Agencies Association
Topic of the report: Public Performance as an effective tool for comprehensive promotion in both the oil & gas sector and the energy industry
Denis Osadchiy
Head of St. Petersburg International Gas Forum
Topic of the report: St. Petersburg International Gas Forum as a tool of communication and promotion in the oil and gas market
Наталья Пилатова
директор Северо-западного представительства АКАР, Вице-президент АКАР
Topic of the report: «Тренды на рынке коммуникаций, какие каналы и инструменты актуальны для позиционирования и продвижения своих услуг?»
Vyacheslav Zhigulin
Head of Monitoring Research, Gortis Group of Companies
Topic of the report: Information monitoring as a tool to evaluate communication efficiency
Boris Grigoriev
Vice President of Russian Communication Agencies Association
Topic of the report: Using reputation in the Internet and evaluating it (SERM and ORM for the fuel and energy sector)
Natalia Neverovskaya
lawyer, UNICOMLEGAL Company, curator of the Youth Chamber affiliated with Roskomnadzor
Topic of the report: Practical use of the advertisement law without any penalty or loss risks

* To attend please send an application at: e.tokarenko@expoforum.ru

 

ISSUES TO BE DISCUSSED:

  • Which results can fuel and energy companies achieve through positioning in the oil and gas market by participation in St. Petersburg International Gas Forum? Are these tools similarly effective for all events of such kind?
  • Getting ready for SPIGF to ensure the best possible effect of participation
  • Fuel and energy projects, cooperation, and partnership: communications aspect. Which trends are worth concentrating at?
  • Using reputation in the Internet and evaluating it (SERM and ORM for the fuel and energy sector).
  • Using information monitoring data to evaluate communication efficiency.
  • Public Performance — эффективный инструмент для комплексного продвижения в нефтегазовом комплексе и энергетике.
  • Public Performance as an effective tool for comprehensive promotion in both the oil & gas sector and the energy industry.
  • Marking of Internet ads: avoiding risks.
  • Effective use of Yandex ecosystem to position and promote your services in the fuel and energy sector.

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